How Whitney Wolfe Herd Changed The Online Dating Industry
Whitney Wolfe Herd is the CEO of the social and dating app Bumble. Wolfe Herd is considered one of the top young female entrepreneurs in the World. Bumble is credited with changing the way that dating apps function because it gives control to women by allowing them to initiate contact. Bumble has amassed millions of users over the past few years. Bumble continues to increase their sales through in app purchases. Bumble recently introduced hyper-local advertising. Other companies are starting to notice Bumble’s lucrative potential, as Wolfe Herd recently rejected a substantial offer from the Match Group.
Wolfe Herd credits her ability to stand out from her peers to focusing on women, who are often a neglected marketing segment. Herd partnered with the founder of Badoo, Andrey Andreev. Badoo is an online dating network that has over 300 million users around the World. Andreev has the experience of being able to create a successful product on the dating market. Bumble relied on Badoo to create unique technology that helped support subscriptions.
Wolfe Herd had meetings with Andreev and other executives to brainstorm the app’s user interface. Wolfe Herd said that the concept of Bumble reminded her of Cinderella or the Sadie Hawkins Dance. When using the app, two users can swipe on each other’s profile, and the woman must send the other person a message within a 24 hour time period or the connection goes away. Women are always in control over the conversation. Bumble constantly updates its policies to avoid inappropriate behavior.
As women began to express the need to find new friends and career opportunities, Bumble added the BFF extension, that lets women develop friendships. Wolfe Herd then added Bumble Bizz, which users enjoy for its networking capabilities. Wolfe Herd says that Bumble eliminates common sexism issues in regards to networking.
Bumble recently opened a new headquarters in Austin, Texas. The majority of employees are women. The morale around the office is one of empowerment. As Bumble looks toward the future, there are rumors that Wolfe Herd may have a movie made about her that chronicles the adversity that she has faced in her career.