How Whitney Wolfe Has Enhanced Dating Through Bumble

Dating involves a lot of tasks and can be frustrating at the very least. Someone seeking whom to date can meet and get attracted to another person and think they are meant for each other. However, just because everything seems perfect in the beginning does not mean that the lovers will live happily for the rest of their lives. Paying attention during those first instances helps the potential lovers get to understand the positives and the negatives of getting into the relationship. To help those seeking whom to date, Whitney Wolfe; an American entrepreneur has founded a dating app called Bumble.

Bumble is a location-based dating and social application that facilitates communication among the interested users. Its features include the ability to sort and prioritize conversations and send photo messages. It can also swipe to allow users like their potential matches before proceeding with their search till they find their right matches.

In 2015, the company released the backtrack feature that enables users to reverse likes by simply shaking their phones. Three initial backtracks are offered freely and are replenished after three hours. The users can also choose to share Bumble on Instagram, Twitter, or Facebook to receive a new set of backtracks. This is, however, limited to one refill per day. Bumble introduced a photo verification tool in 2016 to ensure that the app’s users cannot hide their true identity by using a wrong picture and more

As the founder of Bumble, Wolfe was named among the 30 Most Important Women Under 30 In Tech by Business Insider in 2014. She was also named among Elle’s Women in Tech in 2016 and was later named as one of Forbes’ 30 Under 30 in 2017. Wolfe studied at Southern Methodist University and majored in International Studies. While at the University, Wolfe started a business of selling bamboo tote bags, becoming useful to the places affected by the BP oil spill. The bags gained popularity in the press after celebrities including Nicole Richie and Rachel Zoe took pictures with them.

After her graduation, Wolfe went to Southern Asia to work with orphanages. She joined Hatch Labs at age 22 and while she was there, she joined the startup Cardify; a project that was run by Sean Rad through Hatch Labs’ incubator. Though they later abandon the project, Wolfe and Rad co-founded a dating application called Tinder. She became the Vice President at the company where she became the app’s key marketer. In 2014, Wolfe shifted to Austin Texas and launched Bumble that reached more than 18 million matches and 15 million unique conversations by December 2015.

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