Amazon has been in command of the online apparel niche for so long that they seldom fear anyone coming after them, but things may be about to change in the coming months. While Amazon has nothing to fear as they continue to gobble up 20 percent of the sales in the clothing market, Kate Hudson’s Fabletics has been making huge strides and taking in impressive numbers of their own. In only three short years, Fabletics has sold well over $250 million in high-quality active-wear and women’s workout apparel. That huge gap between these two clothing retailers is about to get much smaller.
Hudson talks openly about the success of her company, and credits reverse showrooming and membership perks to the explosion of sales over the last few years. To see these in action, take a look at how customers are shopping at the Fabletics retail stores in all the local malls. The stores are busy, the atmosphere is relaxed, and shoppers are going everything from window-shopping, trying on all the workout apparel, to taking a Lifestyle Quiz to unlock membership perks. Many women do not buy anything after trying on tank tops, yoga pants, and leggings, but that does not hurt the company bottom line in the least.
How could low retail store sales actually help to increase total apparel sales for Fabletics?
The secret to how this company is selling so much of this athleisure brand has to do with online sales. So women have tried on all the clothing at the mall store, then the items are automatically transferred to their online account. Now when these women visit the Fabletics retail store, they are able to see all those pieces of apparel and can continue the shopping experience. taking the concern of sizing out of the equation means these customers can begin to focus on buying the latest arrivals, new vibrant color,s, and the latest in exciting styles. The online shopping carts are getting stuffed, and Fabletics sales are exploding.
Kate Hudson’s Fabletics rewards their customers with other membership perks like free shipping for online orders and discounted clothing pricing. One very unique perk is each customer get their own shopping assistant who uses the quiz answers to select one piece of workout apparel each month and load it in the shopping car for consideration. The entire shopping experience is all about pampering these women, and they in turn go from being potential shoppers to Fabletics long-term loyal customers.
OSI Group today boasts of global presence, which is a remarkable turnaround for a company with a long and proud history, local domination but very little global presence. One of the drivers of this remarkable turnaround is the company’s owner, president and chief operations officer: David McDonald.
David is a company veteran with over 30 years of working experience at the company. Following his graduation from Iowa State University in 1987 with a Bachelor of Science degree in Animal Science, he joined OSI Group LLC as a financial consultant before being appointed in various positions. He rose through the ranks of the company to its top most leader and owner.
During his tenure at the helm of the company, David McDonald has played a critical role in expanding the company’s operations to overseas territories. He has increased the company’s presence especially in Europe and China. Particularly in China, OSI Group has opened several units. The European operations have been expanded in countries such as Netherlands, Germany and the United Kingdom. This has been achieved through of strategically placed companies in the region including Baho Foods and its five subsidiaries.
The move by the Aurora, Illinois based company to expand into region such as China presented its management with the challenge of ensuring that the operations and management of the company’s overseas units mirrored the local culture. Under the leadership of David McDonald, OSI Group adopted an innovative and revolutionary management approach that ensured that the local communities felt a sense of connection with the company. It hired local managers to run the management team. This ensured that the company’s operations were reflective of the local culture.
There are quite a few people who are benefiting from the work that Tony Petrello does. He is the CEO of Nabors Industries, and he is one of the best-known philanthropists in the Houston area. This article explains how Tony gives back to the community, and there is a look at how the work he does impacts his family and others. Someone who is in need of medical care in the Houston area may have heard Tony’s name because of his many contributions.
#1: The Children’s Hospital
The Children’s Hospital in Houston is one of the finest in the world, and there are many people who send their children there every year because of their reputation. Children who are sick are served through donations and efforts made by Tony. His family has been committed to the mission of the hospital for some time, and they are impacted by their work and Tony’s lacrosse camp.
#2: His Daughter’s Medical Care
Tony has trusted the hospital with his daughter’s medical care, and his family has been thankful for the work the hospital does. They became strong proponents of the hospital after their daughter was born, and Tony wants to see the hospital help more children in the future. Tony puts in quite a lot of work with the hospital because he believes in their mission, and he wants to invite a number of people to donate as he does and more information click here.
#3: His Work At Nabors
There are many people who have good jobs through Nabors, and Tony runs one of the most successful companies in the state. He is growing the business to ensure that people are given the finest jobs possible, and he has a vision for the company that will help it expand for many years to come and learn more about Tony.
There are quite a few people who are benefiting from all the work that Tony Petrello does. He is one of the most-committed people to the city, and he is helping Nabors Industries grow while giving money back to the community and the Children’s Hospital. His family is grateful for the hospital, and they given back as much as possible.